Thus, IBE delineated a commercial plan, involving an internationalisation strategy; a strategy by stages supported by local partnerships and adjusted to their specific environment. But also the reinforcement of the marketing and commercialisation structure of the company.
One of the crucial areas involves the participation in national and international fairs as a way of establishing contacts with future customers and to find commercial agents and partners interested in promoting IBE’s products.
Today we harvest the fruits of this investment and vision, representing our exports, Europe and South-America together, about 70% of IBE’s business volume.
Thanks to the quality of its products and service, IBE has obtained in about 3 years a position of leadership in some worldwide markets.